Goal: To create lighters that become objects of desire and collectibles.
Smoking has always been associated with exuberance and fun, a chance for a quick escape. Our designs followed the model of the popular card game of ‘Three Card Poker’. The designs were modeled around 4 principle cards, namely, the King, Queen, Jack and Ace. The lighters proved to be popular souvenirs and conversation pieces.
For another line, we created a series of cheery and colorful designs, one for each type of user. Each of them had an explosion of color that represented the user. And every distinctive design was a mood-setter. Cigarette breaks were never this much fun.