Iceberg CAD CAM & Milling Center
Iceberg is one of the leading dental CAD, CAM and milling centers of north Italy. Dental work is driven by high precision and cutting edge technology. That is the image that we aimed to give Iceberg.
Dental work is some how similar to an iceberg. There is much more below the surface. All the minuscule particles come together with utmost precision to give that beautiful healthy smile.
We looked at the iceberg from another angle. After x-raying the original, we built our own version of it. small triangles come together to build a bigger one. They are placed on top of one another to create layers as are in a tooth.
Discipline: Brand strategy, Positioning, Brand Identity, Logo, Stationary, Packaging, Brochures, T-shirt, Innovative Leaflet and other Marketing Material.
Sector: Dental, Cad Cam and Milling Center
Regione: Italy
Old Logo
Inspirations: 
Many small sturdy pieces together make a stable structure. Our inspiration for this project were the triangles and layers. The net of wireframe might seem like a jumble but in reality every part is precisely where is is meant to be!
Stationery
Leaflet
A leaflet in shape of the brand symbol. Each side represents a service provided by Iceberg.
Packaging
A special collapsable packing reflecting the brand that can be used on both sides. This gives Iceberg maximum branding and advertising space to showcase new products.
Zip lock bags
Transportation boxes in Aluminium
Packaging box
Uniform
Newsletter
Brochure explaining all the services. with an info graphic to explain the work process.
