Newfoods is a company that manufactures and distributes frozen food in Italy. 

The first thing that strikes you in the packaging is the subtle yet striking use of blue. This was intended to transport the audience right to calm shores, inducing the feel and flavours of the sea. 

The packaging imagery also makes use of ingredients, to recreate a homely kitchen feel, and natural flavor. Overall, the design enhances the freshness and simple taste of natural fish.